David Odom, Executive Director of Leadership Education at the Duke Divinity School, recently unpacked the growing uselessness of worship attendance as a metric of church vitality at the Faith & Leadership site:
The growing lack of dependability on attendance is a sign that the virtuous cycles that have sustained congregations since the end of World War II are collapsing. In order to sustain congregations over the long haul, new cycles need to be developed. Once that begins to happen, new measures can be identified.
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