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Q&A: Building a fan base for faith-based pop culture

This summer Grace Hill Media—an L.A.-based marketing firm that promotes faith-based movies and television shows to Christian audiences—launched a new phase in its efforts. The “As1” campaign (www.as1.org) seeks to build online support for projects like the new American Bible Challenge game show and an upcoming big-screen Noah epic with Russell Crowe. In the process, […]

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